PROS an AI engine that learns your business your customers, segments, products, and competitive context and guides every pricing decision accordingly.
01
AI Price Guidance
PROS analyses historical transactions, win/loss data, and market signals to recommend the right price for each deal not an average, not a guess.
02
Margin Protection
Dynamic floor prices and discount guardrails stop margin leakage before it happens. Sales reps stay in the right range without constant oversight.
03
Fast, Consistent Quotes
CPQ built into the same platform. Complex product configurations priced and quoted in minutes, not days with full ERP integration.
04
Pricing Analytics
Understand where you're winning, where you're leaking, and which reps or segments are underperforming all in one dashboard.
05
ERP & CRM Integration
Connects natively with SAP, Dynamics 365, Salesforce, and others. No duplicate data entry. Prices flow directly into your systems of record.
06
Multi-market Ready
Built for companies with multiple currencies, customer tiers, regional pricing rules, and complex contract structures.
What is PROS Pricing?
+3,8 %
Average gross margin improvement within 12 months of go-live
-75%
Reduction in time spend on price updates and price distribution
20+
PROS implementations completed across the Nordic region by ArticulateIT
Why AI pricing is different
What changes when pricing becomes intelligent.
In manufacturing and distribution, pricing decisions happen thousands of times a day. AI doesn't replace commercial judgment it makes sure every one of those decisions is grounded in data, not habit.
Per-customer price science
AI models learn that Customer A always pushes back on standard pricing, while Customer B almost never discounts. You stop leaving money on the table with B to compensate for A.
Automatic margin protection
Dynamic floor prices adjust by product, segment, and cost changes. Reps get a range they can work within, not a wall they ignore.
SKU-level intelligence
Not all products need the same strategy. High-velocity commodities, engineered specials, and long-tail SKUs each get their own AI-guided approach.
Speed at scale
A distributor with 50,000 SKUs cannot review prices manually. AI keeps them current, adjusting for cost changes, competitor signals, and demand shifts continuously.
Win-rate feedback loop
Every won and lost deal teaches the model. Prices that consistently win business get reinforced. Prices that lose deals get adjusted automatically.
Full pricing visibility
For the first time, management can see exactly where margins are being given away by rep, by customer, by product line and act on it.
Platform comparison
PROS vs. PriceFx, Vendavo & Zilliant.
All four are enterprise pricing platforms. Here's how they differ on the dimensions that matter most for Nordic B2B manufacturers.
Capabilities
PROS
PriceFx
Vendavo
Zilliant
AI/ML price recommendations
Native, mature
Growing
Analytics-first
Strong
CPQ on same platform
Full CPQ
Via partner
Separate tool
Separate tool
Dynamics 365 native integration
Certified
Custom build
Custom build
Custom build
Typical time-to-value
90–120 days
120–180 days
120–180 days
90–150 days
Platform comparison
Your certified PROS partner in the Nordics.
We know the Nordic market, the ERP landscape, and PROS deeply — so you don't pay for a learning curve.
Certified PROS architects
20+ completed deployments
SAP & Dynamics expertise
Change management included
Post go-live support
Nordic languages & time zones
120+ Certifications
Prosci Certified
Prince2 Certified
PMI Certified
50+ Certifications
PMP Certified
ITIL Certified
SAFe Certified
120+ Certifications
Yearly Certifications
120+ Certifications
Monthly Certifications
Yearly Certifications
90+ Certifications
100+ Certifications
SAFe Certified
Ready to discuss the future of your pricing?
Book a free pricing assessment with one of our certified architects. We'll review your current process and show you where AI guidance would have the biggest impact — no commitment required.
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